What type of organization are you?

Destination Imagination, Inc. is a non-profit, volunteer-led organization.

What is your purpose?

Our cause-driven purpose is to inspire and equip students to become the next generation of innovators and leaders.

How do you do this?

Student teams in five levels (early learning, elementary grades, middle grades, secondary grades and college) select one of seven standards-based Challenges to solve. These Challenges come out of our work with subject-matter experts and educators and take a full year to develop prior to their release.

What type of challenges?

There are seven academic Challenges: early learning, three STEM (science, technology, engineering, and math), one service learning, one improvisational, and one visual arts Challenge. We also offer a Pre-K STEM and Literacy program.

What is the goal of the challenges?

Each Challenge is designed to engage students to learn 21st century and higher-order thinking skills by teaching them the creative process from imagination to innovation. The program teaches students how to think, not what to think. Students that solve the Challenges have fun and learn the skills of creativity, critical thinking, self-confidence, self-determination, presentation and collaboration. We want to enable students to identify, build on, and celebrate their unique strengths.

What is the creative process?

The creative process consists of six stages and is the integration of educational principles, psychology, biology and cognitive science. Team Challenge solutions are authentically assessed.

How much does your program cost?

The final program cost depends on which state or country you are located and also depends on whether the teams compete in academic competitions. Destination Imagination charges a global team registration fee which comes with the program materials and access to DI University for online training. Registration for each team is $105, with discounts available for purchases of five or more team numbers.

We are a volunteer-led organization. We license the distribution of our challenge program to state and country volunteer organizations called Affiliates. Licensed Affiliates also charge a state or country fee for volunteer training and academic competitions. This fee varies by location and may be collected separately. In Tennessee, the regional tournament fee is typically $40 per team.

What is an academic competition?

Academic competitions, sometimes referred to as tournaments, are where student teams present their Challenge solutions. There are regional, state, country and global tournaments. Top-scoring teams can progress to the global tournament called Global Finals. Total fees for teams progressing to state or country tournaments average between $100 and $300. Global Finals fees include all meals, housing, campus events, and tournament registration for four or more days. The highest fees in the past have been about $725 per attendee. Guest and Day Passes are available for team supporters.

How do I form a team?

The Start a Team page will guide you through the team registration process. You may also call our customer service representatives at 1-888-321-1503 or email them at AskDI@dihq.org.

What are volunteer opportunities?

As a volunteer, you will join a network of more than 38,000 passionate people who want to change kids lives. Opportunities exist in team management, Affiliate administration, Affiliate marketing, and Affiliate tournament operations.


How do I receive training?

DI University offers online training modules and Licensee Affiliates offer face-to-face training. A new online training module is available after purchasing team numbers!

What do I need to know as a parent?

As a parent, you strive to ensure your child has every opportunity to grow, learn and succeed. Whether he or she loves to paint and draw, likes to take apart and re-assemble your electronics, is crazy about puzzles, or is a budding young scientist, our academic programs are designed to foster creativity and curiosity through a fun, hands-on learning experience.

Through solving a DI Challenge, kids learn invaluable life skills as they navigate the creative process—a powerful learning tool that teaches them how to think, not what to think. Here are a few examples of the concepts and skills students learn through participating in DI:

  • Early learners are naturally curious and can adapt well to learn new STEAM (science, technology, engineering, arts and mathematics) concepts.
  • Kids can express their creativity, learn simple building and construction, become comfortable working in teams, and learn how to speak in front of an audience.
  • Students learn to focus, take risks, reflect on what they’ve learned, and grow from failure.
  • Participants improve in collaboration, problem solving, and creative and critical thinking
  • Students have fun and build friendships that can last a lifetime.

DI is the best thing you will ever do for your child’s education, as well as for helping to shape their future as an innovator and leader.

— Melissa Dick, Tennessee DI parent and team manager

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